Mohawk Oil
Looking to reposition themselves more competitively in the market, Mohawk approached KADG to re-design their corporate identity program. In response, we worked closely with Mohawk to research their market position and customer perceptions. Then, based on research findings, KADG designed a highly visible retail identity program that raised the profile of Mohawk stations and significantly increased their market share. The program included retrofit designs for 300 existing station interiors and exteriors, including convenience stores.