Catalyst Paper Corporation
In October of 2005, NorskeCanada became an independent company under the new name of Catalyst Paper Corporation. KADG was invited to implement the visual change throughout the head office and five divisions in British Columbia, and sales offices in the United States and Japan. The changes included all branded touch points from business papers, merchandise to signage and vehicles. KADG also designed and implemented a new product branding system that covered product packaging, labels and a comprehensive sample system. KADG’s environmental graphic design division was then asked to design and implement a comprehensive mill branding and site wayfinding program for all facilities. The environmental graphic design program included a mill facility colour painting scheme throughout all mill assets.