Westminster Credit Union
When Westminster Credit Union decided to improve their market positioning, KADG was approached to help. Following extensive market research led by KADG, the name was changed to Westminster Savings Credit Union. We then created a unique corporate identity to express the organization’s competitive attributes. The program included development of the Express Centre name as well as an identity for the Westminster Savings automated teller service. A comprehensive branch branding and signage program was undertaken to include the updating of the exterior and interior environments of each facility.