TCU Place
Built in 1967, the Saskatoon Centennial Auditorium & Convention Centre is one of the finest performing arts theatre and convention centres in Canada. The facility moved to full sponsorship and branding in 2005, under “TCU Place”. KADG were engaged throughout the sponsorship process and architectural expansion plans to provide branding and signage solutions. Exterior branding and identification were successfully integrated. Interior wayfinding signage supported by electronic information pods brought the expansion up to international signage and information standards.