British Columbia Ferry Services Inc.
On April 1, 2003, British Columbia Ferry Corporation, one of the largest ferry transportation companies in the world, moved from a Crown Corporation to an independent entity – British Columbia Ferry Services Inc. KADG were engaged to design and manage a new brand identity and implement the change. Working closely with the BC Ferries identity committee, our team delivered a successful launch and implementation program, providing research, design, specifications for all key touch points, project management and a comprehensive web-based brand identity management system.