Roadking Travel Centre
Designed to attract both professional drivers and tourists, this multi-million dollar travel centre combines a large number of services related to the trucking industry along with general amenities for travelers. With the intent to revitalize their image and carry through this new approach to all its locations, Roadking tasked KADG with developing the visual positioning for this facility. Our work included developing the Roadking corporate identity, exterior and interior signage, billboard promotion, a marketing brochure, new identities for the Homestead Grill restaurant and McCully’s general store, and an overall strategic communication program.