Catalyst Paper Corporation
In October of 2005, NorskeCanada became an independent company under the new name of Catalyst Paper Corporation. KADG was invited to implement the visual change throughout the head office and five divisions in British Columbia, and sales offices in the United States and Japan. The changes included all branded touch points from business papers and merchandise to signage and vehicles. KADG also designed and implemented a new product branding system that covered product packaging, labels and a comprehensive sample system. With the completion of the Catalyst program, KADG is proud to have implemented four changes of identity for this client, beginning in the late 1980s with Fletcher Challenge Canada.