RANA Medical
Based in Morden, Manitoba, this respiratory business with 5 divisions; Sleep Apnea Clinics, Home Oxygen Supply, Mine Refuge Products, Respiratory Labs, who’s combined services rank among the best in Canada, engaged KADG to provide a branding review of all corporate businesses. RANA Medical engaged Provoke Research for a market research and branding study. Provoke provided extensive research and recommendations for the growth of the Sleep Apnea clinics, its marketing and how to name the overall organization to make the brand work for current and future businesses. Following this an applied strategy was developed for RANA Medical Sleep Services. Their work was extended to the rest of the divisions and implemented. The recommendation was to create an over arching single corporate word-mark to identify each division with each retaining its business name. KADG provided company wide corporate identity design guidelines and implemented the program throughout the organization.