Petro-Canada
KADG worked closely with Petro-Canada to fine tune their corporate identity. Comprehensive guidelines and specifications were developed for employees to maintain a consistent brand expression through various media. At every brand touch point, it is important that customers, shareholders and employees experience a consistent expression of the Petro-Canada brand. As such, it is important that all Petro-Canada materials express a common, consistent and recognizable look and feel. Templates and art files are also provided for employee and supplier use. The following documents have been created to help Petro-Canada maintain their brand; Corporate Identity Guidelines, Merchandising Guidelines, Logo Inventory, Olympic and Paralympic Guidelines, Canadian Stationery Specifications, International Stationery Specifications.