CPV Group
The architectural firm was amalgamating its partners into a new combined partnership requiring a “one voice” new corporate identity. KADG created a design using the acronym of the long established name, Culham Pedersen Valentine. We included the word Group into the newly created CPV in a distinct style to balance and soften the stronger CPV type. New colour was added to enhance the signature and supporting typography. We then created a comprehensive suite of materials and guidelines for all their business applications.